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Roll with it: Scott's tube-free toilet paper
By Matt Hickman, Mother Nature Network
Posted Thu Oct 28, 2010 8:48am PDT
There are plenty of ways to extend the life of the cardboard toilet paper tube through creative reuse. The humble tube is a crafting must-have, and also serves as compost material, cord organizer, pantyhose container, napkin ring, seed germinator, pet rodent toy, and, potentially, a memo pad.
But what about tube-less toilet paper rolls? Impossible you say? Watch out, George Costanza,
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because soon shoppers will be able to purchase just that … toilet paper rolls sans cardboard tubes
.
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USA Today is reporting that on Monday at Walmart and Sam’s Club stores across the Northeast, Kimberly-Clark will introduce tube-free loo rolls through the Scott Naturals brand.
I first blogged about Scott Naturals back in August 2009 when Kimberly-Clark launched the recycled content brand, giving the company’s sullied environmental reputation a boost. Well, it seems that K-C is on an, ahem, eco-roll with news of Scott Naturals Tube-Free toilet paper.
The "tube-less technology” behind the toilet paper is, not surprisingly, hush-hush.
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While the holes in the rolls may not be
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as round as we're accustomed to
, they will fit over standard spindles and every last square of toilet paper will be useable. And to be clear, the toilet paper will not boast recycled content. But hey, it’s a start.
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If the product performs well during the test run at Walmart and Sam’s Club
, Kimberly-Clark may unleash tube-less toilet paper on a national — or even global scale — and extend the technology to paper towels.
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Lessening paper waste is the drive behind Scott Natural Tube-Free toilet paper. By Kimberly-Clark estimates, 17 billion toilet paper tubes are produced each year in the U.S.
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When placed end-to-end
, those tubes could stretch to the moon and back — twice. All and all, these cardboard toilet paper tubes account for 160 million pounds of landfill-bound trash.
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The tube-less roll is part of Kimberly-Clark’s push (some would say a much delayed one) towards eco-innovation. Last month, the company focused on home water conservation with the introduction of the Smart Flush Bag, a water-conserving device given away for free for a limited time with the purchase of Scott Naturals toilet paper. Kimberly-Clark claims that
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when placed in a toilet tank
, the Smart Flush Bag can help a family of four save up to 2,000 gallons of water a year.
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Source: Hickman, Matt. “Roll with it: Scott's tube-free toilet paper” Retrieved from
http://green.yahoo.com/blog/guest_bloggers/75/roll-with-it-scott-s-tube-free-toilet-paper.html on October 29, 2010
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