Abstract

Activity 5

Identify the background, objectives, methods,results and recommendations.

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Abstract 2
: An Empirical Study of Critical Factors Relating to the Competitive Success of E-commerce Entrepreneurs in Thailand
Abstract

Recent research on e-commerce and entrepreneurship has shown that both fields boost local and global economic growth. Yet very few studies have been conducted to investigate the key success factors of e-commerce operation in the context of Thailand. Therefore, this research explores the perceptions of Thai e-commerce entrepreneurs on the critical factors considered significant for their business’s success. The study focuses on the relationships between entrepreneurial characteristics, key success behaviors, and government support, and the success of e-commerce entrepreneurs. Factors drawn from the trait approach were studied, including: achievement, orientation, risk taking propensity, and locus of control. In addition, factors linked to the behaviours of e-commerce founders were examined: e-networking and e-service quality including reliability, responsiveness, ease of use, and self-service. Governmental support was also investigated. Success was measured in terms of growth rate, sales volume, business stability, customer acceptance, and overall satisfaction of the e-commerce entrepreneurs.

The survey design was employed in this study. The target population for the research was made up of 1.544 Thai founders of e-commerce businesses; of these numbers, 375 usable questionnaires met the criterion of having at least two years of business establishment were counted for the analysis through the use of Pearson’s correlation and multiple regressions. This empirical study confirms that the entrepreneurial traits of achievement orientation and locus of control are positively related to the competitive success of e-commerce entrepreneurs in Thailand. In addition, the reliability, responsiveness, ease of use, and self-service functions of e-service quality are also positively related to the competitive success of e-commerce operations. The results indicate that locus of control has the highest relative weight of predictive importance toward the competitive success of e-commerce entrepreneurs in Thailand followed in order by reliability, ease of use, achievement orientation, and self-service. Finally, this study contributes to the scholarly research on e-commerce and entrepreneurship. The major impact of this study will be on the development and managerial implications of the critical success factors for e-commerce entrepreneurs.

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